{"title":"Books by Matt Fitzgerald","description":null,"products":[{"product_id":"how-bad-do-you-want-it","title":"How Bad Do You Want It?","description":"\u003cb\u003eThe greatest athletic performances spring from the mindset, not just the muscles.\u003c\/b\u003eElite athletes have known this for decades—and now science explains why. In his fascinating sports psychology book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to explore how the best endurance athletes build mental toughness and gain a competitive edge.\u003cbr\u003e\u003cbr\u003e Fitzgerald takes you deep into the action of over a dozen epic events in running, cycling, triathlon, XTERRA, and rowing, blending thrilling race reports with exclusive post-race interviews. Through the athletes’ own words and breakthrough science, How Bad Do You Want It? reveals that developing mental fitness is the key to pushing your limits and outperforming stronger rivals.\u003cbr\u003e\u003cbr\u003e Each chapter uncovers a defining moment when an athlete's mental game changed the outcome—showcasing powerful, practical psychobiological principles you can apply to your own training. This book is a must-read for anyone seeking to improve endurance performance, develop grit, and master the psychology of endurance sports.\u003cbr\u003e\u003cbr\u003eIn How Bad Do You Want It, you'll learn,\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMental toughness is what determines how close you get to your physical limit\u003c\/li\u003e\n\u003cli\u003eBracing yourself before a race can boost performance by 15% or more\u003c\/li\u003e\n\u003cli\u003eChampions succeed because they’ve learned how to dig deeper\u003c\/li\u003e\n\u003cli\u003ePerformance improves by changing how you perceive effort\u003c\/li\u003e\n\u003cli\u003eChoking under pressure is a form of mental distraction\u003c\/li\u003e\n\u003cli\u003eYour everyday attitude shapes your athletic mindset\u003c\/li\u003e\n\u003cli\u003eThere’s no such thing as max effort—only going faster than before\u003c\/li\u003e\n\u003cli\u003eLoud spectators can actually make you race faster\u003c\/li\u003e\n\u003cli\u003eConfidence in your training is as crucial as the workouts themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAthletes featured include: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and John “The Penguin” Bingham.","brand":"VeloPress","offers":[{"title":"Paperback","offer_id":51899353596177,"sku":"9781937715410","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6890\/3185\/files\/cover_9dc9edb3-e64c-4c73-b484-b86acf8a7cb9.jpeg?v=1776866822"},{"product_id":"racing-weight","title":"Racing Weight","description":"\u003cb\u003e\u003ci\u003eRacing Weight\u003c\/i\u003e is a proven weight-management program designed specifically for endurance athletes.\u003c\/b\u003eRevealing new research and drawing from the best practices of elite athletes, coach and nutritionist Matt Fitzgerald lays out six easy steps to help cyclists, triathletes, and runners lose weight without harming their training.\u003cbr\u003e\u003cbr\u003e This comprehensive and science-based program shows athletes the best ways to lose weight and avoid the common lifestyle and training hang-ups that keep new PRs out of reach.\u003cbr\u003e\u003cbr\u003e The updated Racing Weight program helps athletes:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eImprove diet quality\u003c\/li\u003e\n\u003cli\u003eManage appetite\u003c\/li\u003e\n\u003cli\u003eBalance energy sources\u003c\/li\u003e\n\u003cli\u003eEasily monitor weight and performance\u003c\/li\u003e\n\u003cli\u003eTime nutrition throughout the day\u003c\/li\u003e\n\u003cli\u003eTrain to getand staylean\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ci\u003eRacing Weight\u003c\/i\u003e offers practical tools to make weight management easy. Fitzgerald’s no-nonsense Diet Quality Score improves diet without counting calories. \u003ci\u003eRacing Weight\u003c\/i\u003e superfoods are diet foods high in the nutrients athletes need for training. Supplemental strength training workouts can accelerate changes in body composition. Daily food diaries from 18 pro athletes reveal how the elites maintain an athletic diet while managing appetite.\u003cbr\u003e\u003cbr\u003e Athletes know that every extra pound wastes energy and hurts performance. With \u003ci\u003eRacing Weight\u003c\/i\u003e, cyclists, triathletes, and runners have a simple program and practical tools to hit their target numbers on both the race course and the scale.","brand":"VeloPress","offers":[{"title":"Paperback","offer_id":51899354448145,"sku":"9781934030998","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6890\/3185\/files\/cover_baa22fb6-bda8-429c-aae9-b648552616d7.jpeg?v=1776866711"},{"product_id":"the-comeback-quotient","title":"The Comeback Quotient","description":"\u003cp\u003eA good comeback makes a great story. In \u003ci\u003eThe Comeback Quotient\u003c\/i\u003e, sports journalist Matt Fitzgerald shares the stories of top athletic comebacks, to give you inspiration and tools for your own comeback in sport or life.Every sports fan loves a great comeback. Is there a special quality shared by top athletes who triumph over great challenges? And can anyone acquire it? In \u003ci\u003eThe Comeback Quotient\u003c\/i\u003e, celebrated sportswriter Matt Fitzgerald supplies the answer to both questions. He identifies these mega-achievers of astounding athletic comebacks as “ultrarealists,” men and women who succeed where others fail by fully accepting, embracing, and addressing the reality of their situations. From ultrarunners like Rob Krar to triathletes like Mirinda Carfrae to rowers, skiers, cyclists, and runners all over the world, Fitzgerald highlights and speculates on just what makes these comebacks so compelling. As for whether anyone can stage his or her own great comeback, the answer is a resounding yes: Anyone can become an ultrarealist to some degree. In the tradition of his best-selling \u003ci\u003eHow Bad Do You Want It?\u003c\/i\u003e, \u003ci\u003eThe Comeback Quotient\u003c\/i\u003e combines gripping sports stories with mind-blowing science to deliver a book that will forever change how you perceive the challenges you face, giving you the inspiration and the tools to make the next great comeback you witness your own.\u003c\/p\u003e","brand":"VeloPress","offers":[{"title":"Paperback","offer_id":51899365949713,"sku":"9781948007160","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6890\/3185\/files\/cover_ee50d80a-a193-4f1e-b5c5-c4675b1bea6c.jpeg?v=1776866999"},{"product_id":"racing-weight-cookbook","title":"Racing Weight Cookbook","description":"\u003cp\u003e\u003ci\u003eRacing Weight Cookbook\u003c\/i\u003e delivers more than 100 flavorful, easy recipes for athletes that will help you hit your ideal weight without compromising your performance.\u003cbr\u003e\u003cbr\u003eWhatever your training demands, \u003ci\u003eRacing Weight\u003c\/i\u003e meals make it simple to dial in the right mix of carbs, fat, and protein and satisfy your appetite. Put high-quality, well-balanced meals on your table in as little as 15 minutes with time-saving tips for food preparation and grocery shopping.\u003cbr\u003e\u003cbr\u003eDiscover the best foods for athletes:\u003cbr\u003e•    100+ healthy recipes for any athlete, from reluctant cook to cooking enthusiast\u003cbr\u003e•    Whole grains, fiber, and lean protein to elevate diet quality\u003cbr\u003e•    Fresh, energy-dense meals that help runners, triathletes, and cyclists train harder\u003cbr\u003e•    Nutrient-rich bars and smoothies to promote fast recovery\u003cbr\u003e\u003cbr\u003eWith \u003ci\u003eRacing Weight Cookbook\u003c\/i\u003e, you’ll take control of your diet with the proven \u003ci\u003eRacing Weight\u003c\/i\u003e approach, practiced by the world’s best endurance athletes and backed by scientific research. The fastest athletes tend to be the leanest, but every athlete needs to eat well to perform well. \u003ci\u003eRacing Weight Cookbook\u003c\/i\u003e makes it easy for you to eat and train for weight loss at the same time.\u003c\/p\u003e","brand":"VeloPress","offers":[{"title":"Paperback","offer_id":51899624325393,"sku":"9781937715151","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6890\/3185\/files\/cover_e0df3142-83d8-445e-84fb-76bb4a07ad52.jpeg?v=1776866809"}],"url":"https:\/\/www.stablebookgroup.com\/collections\/books-by-matt-fitzgerald.oembed","provider":"Stable Book Group","version":"1.0","type":"link"}