Danny the Digger Learns the ABCs

By Aja Mulford

Danny the Digger Learns the ABCs

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CONTINUATION OF ORIGINAL PROPERTY: Danny the Digger is a unique character created in-house to combine multiple children's book trends into one standout (and adorable) creation. The ABC book is the second in the lineup, following Danny the Digger Saves Christmas.

CONSTRUCTION SITE BOOKS SELL: Books like Goodnight, Goodnight Construction Site; Where Do Diggers Sleep at Night; and ABC’s for Boys sell tens of thousands of copies each year.

EVERGREEN GENRE, UNDERPUBLISHED TOPIC: ABC books are a high-selling area of the juvi space, fulfilling a need that remains consistent year to year, but the construction-themed alphabet niche holds only a few comps.

Aja Mulford

Aja Mulford (pronounced Asia) is an illustrator, art director, and illustration teacher.  Aja earned her MFA in Illustration from the University of Hartford and has a background in teaching at the college level, graphic design, and art directing. Originally from, Kealakekua, Hawaii, Aja now lives and works with her husband, artist and designer Ryan Mulford, in Northern California.