★★★★★ "Lays out all the elements needed to succeed and excel at triathlon without compromising the other important things in your life like family, friends and sleep."

Matt Dixon is an exercise physiologist and an elite triathlon coach. Dixon has coached amateur and professional triathletes to over 300 Ironman® and Ironman 70.3® wins and podiums, 200 Ironman World Championship qualifiers, and several world championships.

He is founder and president of purplepatch fitness, a fitness and coaching company that caters to endurance athletes of all levels.

Dixon is an Ironman University Master Coach and a former professional triathlete and two-time Olympic trials finalist in swimming. He has a master’s degree in clinical and exercise physiology and contributes regularly to Triathlete, LAVA, Outside, and USA Triathlon magazines. He has also been featured in the Wall Street Journal, New York Times, Men’s Journal, Outside, Men’s Fitness, and Men’s Health. Dixon is a Camelbak Global Hydration Adviser and Powertap Educator.